Iron Face was born from a vision, one that started four years ago as just an idea in the mind of myself Stevie Hush. It wasn’t backed by a team or investors, just pure determination and an obsession with watchmaking.

In the beginning, I focused on Japanese quartz watches, selling high-quality timepieces for those who wanted a stylish, reliable watch without breaking the bank. But from day one, the real dream was clear: to design a Swiss-made diver watch and bring Iron Face into the retail sector.

Four years later, that vision has become a reality. Iron Face is now working with a Swiss watch company, pushing forward into the world of precision craftsmanship and high-performance dive watches.

Every step of this journey, from designing the brand and building the website to running all marketing and advertising campaigns, has been handled personally. No shortcuts, no outsourcing. Just hard work, persistence, and a commitment to delivering bold, durable, and stylish timepieces.